As a photographer, you have put in a lot of effort and resources to build your online presence. You probably have a website with a beautiful design, high-quality images, and engaging content. Yet, despite all your efforts, your website may not be achieving its full potential.
That’s where technical SEO comes in.
In this blog post, we will define technical SEO, show you the importance of it, and give you real-life examples of what technical SEO is.
What is technical SEO?
To understand what technical SEO is, let’s first define SEO. SEO stands for Search Engine Optimization, which is about making changes to your website that improve its ranking on search engines. However, SEO is not just limited to content and keywords. It also involves technical modifications, both on-page and off-page, to increase search engine visibility and improve user experience. Technical SEO involves optimizing technical elements such as page speed, responsive design, crawlability, security, structured data, and more.
Why is technical SEO important?
Technical SEO is important because it can help search engines crawl, understand, and index your website correctly. When search engines understand your website, your ranking in search results will improve, and your website will receive more traffic. Moreover, technical SEO can help improve website user experience, increasing the time spent on your site, reducing bounce rates, and increasing the chance of conversion.
Examples of Technical SEO
- Page speed: This refers to how fast your website pages load. Websites with faster page speed are ranked higher in search engine results. It affects user experience and the potential for conversion.
- HTTPS: Secure websites, with HTTPS in their URLs, are trusted by search engines, and they rank higher.
- Mobile-friendliness: A responsive website design that is mobile-friendly is crucial in today’s digital landscape as a majority of web users access the web through a mobile device.
- Structured Data: Structured data is code inserted into your website that helps search engines understand website content better.
Technical SEO is a crucial element in website optimization. It helps improve website crawlability, enhance user experience, and improve website ranking, leading to increased organic traffic, better engagement, and more conversions.
Technical SEO can be intimidating, but as a photographer, it is essential to understand the basics to stay competitive in the digital landscape. With a strong technical SEO foundation, you are taking a step closer to getting your photography business in front of the right audience, leading to more opportunities and more business.
Looking for help with your photography website’s technical SEO? It’s something we take a look at for your Site Health Diagnostic for our Google Website Audit + Optimization for Photographers service offering. Get more details here and reach out to us here!