If you’re a photographer, you already know how vital it is to have a website. It serves as a hub to showcase your portfolio, introduce your services, and get clients to hire and recommend you. However, creating a website isn’t enough if you want to build a sustainable and profitable photography business, with constant organic traffic coming from Google. Enter search engine optimization (SEO) and its most neglected, yet powerful tool – blogging.
In this blog post, we’ll explain why blogging for SEO should be every photographer’s priority and how it improves your website’s visibility, credibility, and even profitability.
Blogging can improve your website’s visibility
When it comes to SEO, everyone aims to rank on the first page of Google’s search results. However, with hundreds or thousands of photographers competing for the same keywords, it’s challenging to rank high, let alone stay there. That’s where blogging comes in to play. By creating high-quality, targeted, and relevant blogs regularly, you increase your website’s chances of ranking higher on search engines. That’s because search engines love fresh, informative, and original content that matches what people are searching for. Blogging also helps you identify different keywords, long-tail phrases, and topics that your target audience searches for and include them in your blogs, thus attracting more relevant traffic to your website.
Blogging establishes your expertise and credibility
Photography isn’t just about taking pretty pictures. It’s a craft that requires knowledge, skills, and creativity. However, your potential clients may not know that unless you prove it to them. By blogging about your photography experiences, insights, tips, and behind-the-scenes, you’re showcasing your expertise and professionalism. You’re also building trust, authority, and influence in your niche, which can turn visitors into loyal clients and ambassadors. Moreover, your blog serves as a platform to answer frequently asked questions, address objections, and educate your audience about your photography style, process, and values. By doing so, you’re setting realistic expectations, minimizing misunderstandings, and ensuring that your clients are happy with your services.
Blogging can increase your social media following and engagement
Blogging and social media go hand in hand. Your blog posts are shareable assets that you can promote on your social media channels, driving more traffic and engagement. Additionally, social media is an excellent platform to repurpose your blog content into different formats, such as Instagram stories, Facebook videos, Twitter threads, and LinkedIn articles. By doing so, you’re reaching a wider audience, diversifying your content strategy, and showcasing your brand personality. Moreover, you’re encouraging your followers to engage with you and your content, expanding your network, and generating brand mentions and backlinks, which are crucial ranking factors for SEO.
Blogging can drive more leads and conversions
Ultimately, the purpose of blogging for SEO is to grow your photography business and make more money. By increasing your website’s visibility, credibility, and engagement, you’re attracting more relevant traffic to your website, where you can convert them into leads and clients. However, to achieve that, you need to have a compelling call-to-action (CTA) on each blog post. Your CTA can be a newsletter subscription, a free guide download, a portfolio showcase, or a booking inquiry. The key is to make it clear, relevant, and valuable to your target audience and to offer it at the right time and place in your blog post.
Need help with your photography website’s SEO? We’ve got you! Take a look at our Google Website Audit + Optimization for Photographers service offering. Get more details here and reach out to us!